This is the most gamified version of Memory Matches I designed for Lumate. My design introduces new board variations, card types, decks, and powerups throughout the 100 level experience. I onboarded and managed a six-person development team (an UI Artist, Illustrator, Composer, Sound Engineer, and two Software Engineers) to bring the project to market. Despite extremely aggressive ad monetization and what is a borderline unshippable bug, user reviews remain passionate and positive, which I attribute to a compelling in-game experience.

There is definitely some cleanup that could be done to the experience today, not the least of which being the crash when revealing a shuffle card, but something I feel like I did right was deciding to make powerups a part of the level design rather than a consumable resource. Powerups became a tool I could use to create compelling levels and appealing engagement flow, rather than something we would try to bottleneck the user into purchasing.